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Hooters Air was an airline headquartered in Myrtle Beach, South Carolina, United States. It operated from March 6, 2003 until it ceased commercial flights on April 17, 2006. Hooters Air flights were operated by Winston-Salem, North Carolina–based Pace Airlines both as ad hoc private charters, and as scheduled USDOT public charters. As such, flights operated both under Pace Airlines' IATA Code of Y5 for ad hoc charters, and under its own IATA Code of H1 for public charters.
Aside from its unorthodox neighborhood chain-restaurant tie-in, Hooters Air sought to differentiate itself from other carriers with a distinctive style of in-flight service. The carrier was marketed towards golfers in an effort to bring casual and tournament players to Myrtle Beach's 100+ championship golf courses. Two "Hooters Girls," dressed in their restaurant uniforms, were on each flight assisting the (traditionally attired) in-flight crews with hospitality duties. The company advertised nonstop flights for most routes, including slogans like "Fly a mile high with us." Although Hooters Air billed itself as a low-fare carrier, rows of seats were removed from the aircraft to provide a seating pitch to all passengers, comparable to the legroom offered by many carriers' business classes; in keeping with the golf-friendly orientation of the carrier, this was called "Club Class" seating. Additionally, all seats were upholstered in dark blue or black leather, and all aircraft were painted in Hooters' orange and white company colors featuring the company logo, and mascot ("Hootie the Owl"), on the vertical stabilizer. Also, at a time when many low-cost carriers were eliminating in-flight frills in an effort to curtail expenses, Hooters Air served complimentary meals to all customers on trips lasting over one hour.
On December 8, 2005, Hooters announced that it would end service to Rockford, Illinois on January 5, 2006, as a result of the airport authority's bringing in a competing airline (United Airlines) on its Rockford-Denver route, and providing revenue guarantees for the competitor.
All commercial services were suspended on January 9, 2006. Parent company Pace Airlines continued with charter services for another three years, ceasing operations in September 2009. On April 17, 2006, Hooters Air ceased operations, halting scheduled public charter service and refunding tickets. The company attributed this cessation of service primarily to a marked increase in fuel costs in the wake of Hurricanes Katrina and Hurricane Rita in the autumn of 2005. Finally, on July 16, 2006, founder Robert H. Brooks died at age 69.
The airline is estimated to have cost Hooters of America $40 million.Horovitz, Bruce. (2013, April 29). "Recipe For Success: 2 Cups Not Enough/30 years ago it was, but now Hooters needs to be more". USA Today, p 4B.
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